"What's the one thing I should do with my real estate marketing to build my personal brand and generate leads?" I get asked this question all the time. New agents or agents who are struggling with a marketing budget will ask this question and I always preface it by answering: Marketing is a holistic endeavor and, unfortunately, real estate agents being salespeople are always looking for the next big thing or the silver bullet to solve their client attraction problems. The best approach is a holistic one where marketing is approached from a big picture strategy that blends marketing channels, tools, activities and sales integration that align to collectively achieve objectives.
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