How a distinctive business card resulted in a $5,000 Sale
A
friend of mine and his wife recently went furniture shopping. By the
end of the day they had gone to 8 stores and had 8 Business cards. 7 of
the Business Cards were your garden variety white cards with one or two
color writing on them.
One card was a little different. The
salesman, we will call him Bob, had decided to make his card stand out
a little by putting his picture on it along with a couple of color
pictures of his furniture. Bob's business card made an immediate
impression.
The next day they flipped through the all the
business cards that they had received the previous day. They
immediately remembered Bob from his business card. They went to Bob's
store and spent over $5,000! All because of a business card.
5 Tips to make your Business Card Stand out
1. Use Full Color Printing
In
the old days full color printing (4 color printing) was extremely
expensive. You could pay over $200 /1000 for high quality full color
cards. Prices have dropped and you can now get beautiful full color
cards printed for about the same price as a plain two color card.
2. Use a Tagline
A
"tagline" is a one sentence benefit statement. Think of your Business
card as a "Mini Billboard". Pretend that you are writing a classified
ad for a newspaper. You only have a small amount of space to describe
your product or service in an intriguing way … what would you write to
describe it? For example: A Realtor could say "Helping Build dreams one
home at a time"
3. Put a picture on it!
I
highly recommend that you put a picture on your business card. Studies
have shown that people are more likely to hold on to a Business card
with a photo on it. It could be your picture, a picture of your
product, or a combination of both. Picture cards get attention!
4. Don't use Business Card "Templates"
There
are websites you can go to online where you can choose from pre-made
business card designs called templates. The problem with this is that
the more people who use these templates the more you card starts to
look like everybody else's. You want to have a business card that
stands out from everybody else's, not one that gets lost in the crowd.
5. Let a Professional Design It
Unless
you are a professional graphic designer designing your own card is like
performing root canal on yourself. It's going to take a lot of time and
you may not be happy with the results. Leave the designing to the
professionals and use you time doing what you do best...selling your
product or service!
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Jack Bastide specializes in helping you get more business! You can contact him via his web site http://www.JackBastide.com or call him at 800-59-JACKB Register to win a Free Business Card Makeover at http://www.BusinessCardMakeover.com. For more free marketing tips and tools visit http://www.JacksWebTips.com
