There is a definite hassle of short sales, yet there is just as great a potential payoff for them as well. Many agents attempting to close a short sale either ineffectively use semi-prosperous techniques, or they simply do not understand the dynamics of short sales all together. I invite you to consider that an improper approach is more of a set back than anything, as the objectives of a short sale are speed and accuracy. I offer that in order to get short sellers calling you to list and sell his/her property, you must utilize proven, effective selling techniques sure to get short sales into escrow. These techniques may seem simple, yet the majority of agents out there are falling short and misusing the elements, thereby weakening the agent's potency. I invite you to consider this, create a postcard, displaying your qualities, that has these key elements:

Marketing Message

A strong marketing message will relay to customers that you mean business and have taken the time to research the information you are presenting to the seller, currently in a bind. Having a very informative and highly valuable wealth of resource for the seller, ensures complete confidence in you the agent. After all, you are to be the liaison between the bank and the seller that provides the solution that neither two parties could reach alone.

Single Phone Number

This technique may seem obvious, but many agents provide too much information, that eventually turns a seller away. Simplify your message and be sure to include just one primary contact phone number, whether it be your cell for a more direct approach, or via an office line where someone answers and takes messages. The key here is to have a dominant form of contact, with the most easy and convenient method being via telephone, that will grab and keep the seller's attention. Many agents attempt to use smoke and mirrors to draw clients in, I offer that simple is best when reaching out to a distraught community like the one including short sellers.

Compelling Graphics

Though the real estate business is very clear cut where people want to buy and sell homes, many special attention grabbing tactics are used to lure in a client. Though the need to sell a home is there, many sellers are unsure about who to trust with their delicate situation. Though seemingly unnecessary, the use of graphics on a postcard can drastically improve a potential clients view of you and how you can quickly, and easily sell their problem home. Carefully structured and placed maps, statistics, and photographs can change your short selling business and get those sales into escrow.

Though there are many systems out there designed to boost your short selling business, the Short Sale System has proven techniques sure to increase your ability to close more short sales monthly. By simply following the master techniques of real estate marketing as outlined by this system, you will not only improve your short sale business with the aid of effective postcards, but you will be exposed to the many areas of marketing used by many of the top ranking agents in the country.

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About the Author:

As part of the Real Estate Success Program, James Bridges, coaches real estate agents across the country on effective real estate marketing techniques.

The Real Estate Success Program coaches and trains real estate agents on all aspects of real estate marketing from taking FSBO listings, Expired Listings, objection handling scripts, social networking and internet marketing.

All training and coaching is designed with the busy real estate agent in mind. The real estate training systems are designed to be cost effective with a focus on lead generation that results in consistent closings every month.