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Added: December 21, 2006
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Why Promotional Real Estate Postcards Work

[ by Tom West ]
Promotional real estate postcards are advantageous on several levels. They are worthwhile and make a key first impression. Real estate postcards receive a fairly high return rate, because they cause a response from potential clients and existing customers alike. They spread recognition of your name and make you the first individual they think of when real estate aid is necessary. Real Estate Postcards aren't anything particularly new and they are not going anywhere for a reason.

Name Recognition

The more potential customers get your promotional real estate postcards and see your name, the better known you will be. When those in the neighborhoods you are targeting are looking to selling or purchasing a home, they should think about you first.

Higher Rate of Return

When was the last time you got a promotional postcard by mail and you did not check it out, turn it over and, at the very least, browse what it says? How about email? How many e-mails have you deleted without opening, or junk mail fliers or letters that have ended up in the trash without another thought?

Cost Effective

Promotional real estate postcards are not just inexpensive to design and print but also cheap to mail. Print in bulk and mail in bulk and get an even better percentage off. It's one of the more advantageous marketing and advertising tools that are available in any industry.

First Impressions

These postcards don't require an envelope to mail, which means that, above various other mailed advertisements, you have the benefit that your heading and home pictures will be viewed by your expected audience practically in spite of themselves. Promotional postcards require no maintenance in this world of too much junk mail, cellular phones and e-mail.

As a real estate agent, advertising with post cards is one of the best choices you will make for increased name recognition and high visibility. And the best part? You can be as imaginative with your postcards as you like. And actually, the more creative and inventive, the better it is. Undoubtedly, you aren't the sole agent in the area. However with a distinctive just sold marketing postcard, you'll be the most well recognized realtor in the area.

Are you an especially good cook? Perhaps recipes on your just listed marketing postcard is your trademark. Are you crazy about vintage cars? Maybe the silhouette of a different one on each card could set you apart. Big fan of history, the outdoors, or the local basketball team? Captivate while you establish your hallmark and potential customers will enjoy seeing your real estate postcards.

Certainly, the back of your real estate marketing postcard is going to have all your contact information, and also maybe a future house showing or a couple of examples of listings that are available. The most meaningful matter is that you design a brand and use it on each postcard.

The word for presenting and then reacquainting promising clients and customers to your unique style of advertising and marketing is known as 'brand name recognition', 'identity branding', or 'branding'. You achieve this with repetitive contact. Put together a pattern for sending your specialized brand of real estate farming postcards on a regular basis and you'll make an impression.
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Mr. West is a content writer for http://www.realestatepostcardsonline.com who writes and discusses about how to strengthen visibility and improve your real estate name recognition with materials such as marketing postcards.

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